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"Every day, thousands of great new ideas, concepts, and plans are nipped in the bud by devil’s advocates" - Tom Kelly
Tom Kelley is one of the world’s most respected experts on how to manage innovation and design – how to make your business more creative, not just in its products and services, but also in its thinking and processes. Tom is the General Manager of IDEO, the famous design and development firm that brought us the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting edge products. IDEO’s success, he says, comes from its philosophy: You don’t have to be a genius to have a great idea and companies that encourage this creativity will excel. IDEO has proven over and over that everyone can contribute creatively to a project, and that innovation can be made a cultural way of life in an organisation
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