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Creating blue oceans of uncontested market space |
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Blue versus red and the difference between creating demand or fighting for it |
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How to unlock the creativity of a wide range of people within an organisation, opening companies eyes to blue oceans |
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How to focus not on beating the competition but making the competition irrelevant |
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Why the whole system of a company’s activities should be aligned in pursuit of both differentiation and low cost, to create and capture blue oceans |
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Identifying your own blue ocean through ‘Value Innovation’ |
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"Do not focus on beating the competition. Instead you should make the competition irrelevant"- Renée Mauborgne
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Renée Mauborgne is one of the world’s pre-eminent experts on business strategy, innovation and wealth creation in the knowledge economy. Her book, ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’, is an international bestseller and has been translated into 30 languages, breaking Harvard Business School Press’s record for foreign licences. Over one million copies were sold in the first year. With Blue Ocean Strategy, Renée brings business audiences a genuinely important breakthrough in strategic business thinking. Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of Strategy and Management at INSEAD in Fontainebleau, France, and a Fellow of the World Economic Forum.
Renée is the highest placed woman on the Thinker 50, the global ranking of business gurus and is also author of fi ve worldwide best-selling Harvard Business Review articles, two of which were selected as among the best classic articles ever published by HBR. |
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