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Why business is and always will be subject to “disruptive change”; why consumer needs don’t change but consumer behaviour does – and why it matters |
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The Battle of the Right Brainers vs the Left Brainers; why the innovation process is so diffi cult to manage and what you can do to dramatically improve it |
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The three key ingredients for successful product/brand innovation: Dramatic difference, compelling benefit and reason to believe (and some examples to prove it) |
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Why there’s no such thing as a “new” idea and how you can use this to innovate |
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Why it’s important to be counter-intuitive and how to let your customers help lead the innovation process in your company |
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Why it sometimes pays to be lucky – how some of the world’s greatest innovations were created by “accident” and how to take advantage of this |
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The overwhelming odds against new product success and the importance of “keeping the pipeline full” |
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How to Unleash Your Own Killer App: Top 10 tips on how to encourage innovation in your own company – and why it’s critical to your firm’s future |